In-Store Marketing At Niche Retail Outlets

In-Store Marketing At Niche Retail Outlets


NEW YORK (YouTube.com/AdAge) — Big retailers can learn a lot from niche operations when it comes to in-store advertising. In this special report, Ad Age retail reporter Natalie Zmuda takes a tour of niche retailers in New York’s Soho shopping district with David Pollinchock of the Brand Experience Lab. From the savvy staff at the Burton Board Store to the curated jeans at Diesel Denim Gallery, the pair discovers how retailers can make their stores their best advertisement.